HOOLIGANS
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Hooligans, established in 2016, is a brand that really speaks to the youth of the Philippines through its fashion-forward designs. Initially, the brand made a name for itself by tapping into the skatewear trend, which was a huge hit among the skater crowd. As it grew in popularity, it wasn't long before the hip hop scene took notice and started adopting Hooligans' style as well. This shift allowed the brand to gain a broader audience, securing its place in the diverse world of youth fashion.